Project together with Orkla Food Sverige. They asked us to help the development of Kalles Kaviar, every customer can use the product in other areas of the store. And what were their deficiencies today?

We asked what they were most proud of, and got the answer: The taste of saltiness. So we decided to develop an entire concept around how to cook with Kalles caviar. Pot bases, sauces and stock cubes. To tie together the big picture we also made a website and games on social media that will help you explore how to cook with Kalle's new range.